Amazon Advertising Dependency Calculator
How much of your Amazon revenue is currently attributed to paid advertising? Go beyond a single TACoS number and see your full revenue mix - Ad-Attributed vs Estimated Non-Ad - alongside TACoS, ACoS, and ROAS, in one place.
Your sales and advertising numbers
Total Amazon revenue for the period you're analyzing.
Sales Amazon attributes to your ad campaigns for the same period.
Your result
Enter your total Amazon sales, advertising-attributed sales, and advertising spend to see your revenue mix.
How this is calculated
- Ad-attributed revenue %
- Ad Sales ÷ Total Sales
- Estimated non-ad revenue
- Total Sales − Ad Sales
- Estimated non-ad revenue %
- Estimated Non-Ad Revenue ÷ Total Sales
- TACoS
- Ad Spend ÷ Total Sales
- ACoS
- Ad Spend ÷ Ad-Attributed Sales
- ROAS
- Ad-Attributed Sales ÷ Ad Spend
This calculator never labels your result healthy, unhealthy, over-dependent, or dangerous - it reports the plain percentage from the numbers you enter and points you at what to weigh it against. “Estimated Non-Ad Sales” is an estimate, not a definitive measurement of true organic revenue, since advertising attribution data doesn’t perfectly reconcile with total sales. It's an estimate from the numbers you provide, not a review of your actual Seller Central account or a guaranteed outcome.