Free Amazon Seller Tools
Run a guided diagnostic across advertising, conversion, and operations to find every opportunity at once, or jump straight into a free calculator if you already know what you're checking.
Free · No Seller Central login · Results in minutes
~3 minutes · No login required
Illustrative preview. Your real report is built only from the numbers you enter, nothing is pulled from Seller Central.
Run the guided diagnostic and identify potential opportunities across every part of your account:
Take the free 3-5 minute Account Health Quiz. No Seller Central login, just a fast, honest read on your risk across account health, compliance, listings, and more.
Take the Health QuizAlready know what you're looking for? Use one of our free Amazon calculators for ACoS, TACoS, profitability, reimbursements, ratings, and more, no diagnostic required.
Browse CalculatorsInstantly analyze your Amazon account across advertising, sales, and operations. No login or Seller Central access required.
We analyze your data across multiple areas to uncover hidden opportunities and high-impact growth drivers.
Get a clear summary of your top opportunities and recommendations so you can take action and grow faster.
Already know what you need? Jump directly into one of our free tools.
A 3-5 minute interactive diagnostic scoring your account's health and resilience across Account Health, Compliance, Listings, Customer Health, Operations, Competitive Risk, and Business Resilience.
Account Health
Open CalculatorBuild a model of your Amazon business, test improvement scenarios across conversion, advertising, refunds, price, and stockouts together, and see the combined revenue and contribution impact.
Advertising · Profitability · Operations · Conversion · Traffic
Open CalculatorSee where your Amazon business could be losing revenue or contribution across traffic, advertising, refunds, and inventory - and which opportunity to investigate first.
Advertising · Profitability · Operations · Conversion · Traffic
Open CalculatorSee how much of your Amazon ad spend may warrant investigation, and where it's going - from a Quick Mode entry or your full Search term report.
Advertising · Profitability
Open CalculatorKnow exactly how high your ad spend can go before you stop making money.
Advertising · Profitability
Open CalculatorEstimate your real per-unit profit and margin after Amazon fees and costs.
Profitability
Open CalculatorSee how many additional positive ratings you may need to reach your target star rating.
Reviews
Open CalculatorEstimate potential FBA reimbursement leakage and recovery opportunities.
Operations
Open CalculatorMeasure how much of your total Amazon revenue is being spent on advertising.
Advertising
Open CalculatorCalculate advertising cost of sale and ROAS instantly.
Advertising
Open CalculatorSee what improving your conversion rate would actually be worth in additional orders and revenue per month.
Conversion
Open CalculatorSee what improving your click-through rate would actually be worth in additional clicks, orders, and revenue per month.
Traffic
Open CalculatorRun your own seller-controlled pricing scenario and see the estimated impact on revenue and monthly contribution.
Profitability
Open CalculatorSee what Amazon refunds are actually costing your business, beyond refunded revenue, and what reducing them could be worth.
Operations · Profitability
Open CalculatorSee when you're likely to run out of stock and how much revenue could be at risk before replenishment arrives.
Operations
Open CalculatorSee how many additional sales your promotion actually needs to generate before it's worth running.
Profitability
Open CalculatorSee how much of your Amazon revenue is currently attributed to paid advertising, alongside TACoS, ACoS, and ROAS.
Advertising
Open CalculatorSee what Fulfilled by TikTok will actually cost you, broken down by fee category, and how it compares with your current fulfillment method.
Operations · Profitability
Open CalculatorYou don't need to know. Run the free Amazon diagnostic and we'll guide you through the areas of your business that may need attention.
Find My Opportunities