Amazon Conversion Rate Opportunity Calculator
See what improving your Amazon conversion rate would actually be worth: additional orders, additional revenue, and additional contribution per month, based on your own traffic and pricing.
Your traffic & conversion
Total Amazon sessions (visits) to this listing per month.
Orders divided by sessions, for the same period.
Your average per-unit selling price.
Optional. Enter a specific target, or leave this blank and pick a scenario below.
Your result
Enter your monthly sessions, current conversion rate, average selling price, and a target (or scenario) to see the opportunity.
How this is calculated
- Current estimated orders
- Monthly sessions × Current conversion rate
- Target estimated orders
- Monthly sessions × Target conversion rate
- Incremental orders
- Target orders − Current orders
- Incremental revenue
- Incremental orders × Average selling price
- Incremental contribution
- Incremental revenue × Contribution margin %
This assumes your monthly traffic and average selling price stay approximately constant, and that the target conversion rate you selected or entered is achievable. It's an estimate from the numbers you enter, not a review of your actual Seller Central account or a guaranteed outcome.