Amazon CTR / Traffic Opportunity Calculator
See what improving your Amazon click-through rate would actually be worth: additional clicks, additional orders, additional revenue, and additional contribution per month, based on your own impressions, conversion rate, and pricing.
Your traffic & conversion
Total Amazon search/browse impressions for this listing per month.
Clicks divided by impressions, for the same period.
Orders divided by clicks (or sessions), for the same period.
Your average per-unit selling price.
Optional. Enter a specific target, or leave this blank and pick a scenario below.
Your result
Enter your monthly impressions, current click-through rate, current conversion rate, average selling price, and a target (or scenario) to see the opportunity.
How this is calculated
- Current clicks
- Monthly impressions × Current CTR
- Target clicks
- Monthly impressions × Target CTR
- Additional clicks
- Target clicks − Current clicks
- Estimated additional orders
- Additional clicks × Current conversion rate
- Estimated additional revenue
- Additional orders × Average selling price
- Estimated additional contribution
- Additional revenue × Contribution margin %
This scenario assumes your current conversion rate remains approximately constant while click-through rate improves, and that impressions and average selling price also stay approximately constant. It's an estimate from the numbers you enter, not a review of your actual Seller Central account or a guaranteed outcome.