Amazon Growth Simulator
What could improving multiple areas of your Amazon business actually be worth? Build a model of your business today, choose one or more opportunities to test - conversion, CTR, advertising efficiency, refunds, price, or stockouts - and see the combined revenue and contribution impact of your scenario, computed once as a single current-vs-scenario comparison so interacting levers are never double-counted.
Step 1 · Required
Your current business
Enter any 2 of the 3 - we’ll calculate the third for you.
Step 6
Choose what to improve
Select one or more opportunities to test. Toggle any of these on to build your scenario - none are required.
Your Amazon Growth Scenario
Enter at least 2 of Monthly Amazon Revenue, Monthly Units Sold, and Average Selling Price above to see your result. Every other section is optional - the more you fill in, the more of your business this analysis covers.
How this is calculated
- Current vs. Scenario
- Both states are built from the same ordered pipeline - selling days, traffic, CTR, sessions, CVR, units, price, gross revenue, refunds, net revenue/units, advertising, variable costs, contribution - then compared.
- Combined impact
- Scenario (all selected levers applied together) − Current (today's baseline) - never the sum of each lever calculated in isolation.
- Price scenario
- Scenario Revenue = Scenario Units × Scenario Price, where Scenario Units reflects the unit-response scenario you chose, not a predicted elasticity.
- Stockout recovery
- Recovered Days × Average Daily Units, added to your unit total.
- Refunds
- Applied to the scenario's order volume, not your current volume - so added sales from other levers are refunded at the scenario rate too.
- Advertising
- Same Ad Sales/Lower Spend reduces spend only; Same Ad Spend/Higher Ad Sales converts the incremental ad-sales dollars into genuinely new units at the scenario price.
This is a scenario model, not a forecast or guarantee. Every assumption used in your result is listed explicitly - nothing is hidden in fine print, and no benchmark, growth rate, or price elasticity is ever invented. All targets come from what you entered.