Amazon PPC Waste Recovery Calculator
How much of your Amazon advertising spend may warrant investigation, and where is it going? Enter a handful of search terms/targets yourself, or upload your Search term report for a full account-wide sweep - either way, nothing gets called “wasted” without you seeing exactly why it was flagged.
How would you like to analyze your spend?
A $0-order row only counts as flagged at or above this spend.
Optional. Flags rows materially above this.
Optional. Flags rows above your own goal.
Enter your search terms/targets
A handful of your own worst offenders works well here. For a full account-wide sweep, switch to Advanced Mode and upload your Search term report instead.
| Search term / target | Campaign | Match type | Spend | Sales | Orders | Clicks | |
|---|---|---|---|---|---|---|---|
Your result
Enter at least one row with a search term/target, spend, and either sales or orders to see your result.
How this is calculated
- Zero-order spend
- orders = 0 AND spend ≥ your minimum spend threshold
- Above break-even ACoS
- ACoS > break-even ACoS + 5 percentage points
- Above target ACoS
- ACoS > target ACoS
- High spend / low conversion
- spend ≥ threshold AND clicks ≥ min. clicks AND conversion rate < threshold
- Harvesting opportunity
- orders > 0 AND matched via non-exact targeting
- Overlapping targeting
- same search term across more than one campaign/ad group
- Unique spend flagged
- each flagged row's spend counted exactly once, regardless of flag count
Your uploaded report is parsed entirely in your browser and is never sent to our servers or included in analytics - only the aggregate result you choose to unlock and email to yourself is transmitted. Flagged spend is spend that met the criteria you selected, not a claim that it was wasted; investigate before making changes.