Amazon Revenue Leakage Calculator
Where could your Amazon business be losing revenue or contribution, and which opportunity should you investigate first? Start with your business basics, add whatever traffic, advertising, refund, profitability, or inventory data you have, and see a ranked breakdown of where the dollars are - without ever inventing a number from data you didn’t give it.
Step 1 · Required
Your business basics
Enter any 2 of the 3 - we’ll calculate the third for you.
Your result
Enter at least 2 of Monthly Revenue, Units Sold, and Average Selling Price above to see your result. Every other section is optional - the more you fill in, the more of your business this analysis covers.
How this is calculated
- Conversion Opportunity
- (Sessions × Target CVR − Sessions × CVR) × Average Selling Price
- CTR / Traffic Opportunity
- (Impressions × Target CTR − Impressions × CTR) × CVR × Average Selling Price
- Advertising Efficiency Opportunity
- Ad Spend − (Ad Sales × Target/Break-Even ACoS), or Ad Spend − (Monthly Revenue × Target TACoS)
- Refund Opportunity
- (Refund Rate − Target Refund Rate) × Monthly Revenue
- Inventory Availability Opportunity
- Days Out of Stock × Average Daily Units × Average Selling Price
- Combined total
- Only shown when every analyzed opportunity shares one common unit (profit $, or revenue $ with no advertising opportunity mixed in)
Every section beyond your business basics is optional - only categories with enough supporting data are ever analyzed, and none of them are ever assigned a fabricated number. A metric gap tells you where to look, not what’s wrong; investigate before concluding why a gap exists.